About Black Kite

Black Kite Security provides companies with a comprehensive, real-time view of cyber third-party risk, enabling proactive decisions to avert business disruption and enhance supply chain resilience. Their services target security and risk professionals in organizations deeply concerned with third-party cyber risks. Operating primarily in the cyber security sector, Black Kite distinguishes itself with its standout neon green brand color in an industry dominated by blue.

Challenge: Solving Visual Disarray at Black Kite

Black Kite's brand identity was in disarray. With each marketing asset appearing to belong to a different company, the lack of a unified visual style confused customers and weakened the brand's impact. In the highly competitive cyber security market, this visual inconsistency was more than just an aesthetic issue—it was a strategic flaw that obscured Black Kite's unique advantages and made them less recognizable next to competitors. This fragmentation not only diminished customer trust but also reduced the overall effectiveness of their marketing efforts.

Solution: Revitalizing Black Kite's Brand with a Fresh Vision

DC&Co Design immediately addressed the fragmentation in Black Kite's brand by zeroing in on its fundamental elements. The collaboration kicked off with DC&Co presenting initial concepts that immediately resonated with Black Kite, demonstrating an early and deep understanding of the brand's core identity. This set a solid foundation for the entire revitalization process.

Key Enhancements Included:

• Refined color palette: The team enhanced the signature neon green to make it more vibrant and noticeable, ensuring it stands out in all marketing materials. This strategic choice not only caught the eye but also reinforced brand recognition.
• Consistent typography and visual elements: DC&Co introduced a new set of typography and visuals that were standardized across all platforms. They anchored these changes with comprehensive brand guidelines that detailed precisely how and where to use these new elements, ensuring uniformity and coherence in every piece of communication.
• Revamped digital hawk emblem: The outdated hawk emblem received a complete makeover, transforming into a modern symbol that reflects Black Kite's dedication to vigilance and protection. This emblem is now a vital brand feature, embodying its evolution and commitment to core values.

Results: Measuring the Success of Black Kite's Visual Overhaul

Black Kite's brand refresh has dramatically improved its standing in the cyber security market. The new visual identity skillfully combines modern design with the conservative values important to its audience and subtly integrates elements reflecting Black Kite's Boston heritage. This strategic approach enhances brand recognition and profoundly resonates with prospective and current customers.

Key Achievements:

• Enhanced engagement and conversions: The updated brand identity has directly led to higher engagement and better conversion rates across marketing campaigns, demonstrating the value of a unified and appealing brand.
• Reinforced market positioning: The modern and cohesive branding effectively showcases Black Kite's role as a vigilant leader in cyber security. This refreshed look supports their reputation as a reliable and forward-thinking company, ideally suited to their industry's conservative nature.

The Road Ahead with DC&Co for Black Kite

The successful brand refresh has confirmed DC&Co Design as Black Kite's primary design agency. The partnership will expand to include a complete website overhaul and closer collaboration with Black Kite's web development agency. This continued effort will keep the brand dynamic and well-aligned with Black Kite's strategic goals, ensuring ongoing innovation and market relevance.

"DC Design has been incredibly flexible and easy to work with, consistently delivering creative solutions that exceeded our expectations. Their fresh, original ideas have perfectly captured and enhanced our brand's essence."

—Jessica Lavery, Vice President of Marketing, Black Kite Security